NP40 Applied AI in Sport

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Why AI?

AI is revolutionizing the sports industry by enhancing performance analysis, improving fan engagement, and streamlining operations. Its adoption is urgent to maintain competitive edge, innovate in athlete development, and meet the evolving expectations of fans and stakeholders.

For any professional in this sector, this playbook will get you started on this urgent and inevitable journey. Don’t miss out on the AI revolution – download the paper, read and apply.


  1. Performance optimization through real-time analytics.
  2. Predictive injury analysis and prevention strategies.
  3. Fan engagement platforms offering personalized content.
  4. Dynamic pricing models for tickets and merchandise.
  5. AI-enhanced broadcasting for immersive viewing.
  6. Talent identification and career management.
  7. Virtual reality training environments for athletes.
  8. Social media sentiment analysis for brand strategies.
  9. Wearable devices for health and fitness tracking.
  10. Smart stadiums leveraging AI for security and operations.


(PDF, 2 pages, A4) This cheat sheet contains the main ideas from the paper, for your easy reference. Print it out on a double sided vertical A4, laminate and keep at hand for daily inspiration on AI.

To get started with AI, first do this:

  1. Conduct an AI readiness assessment within your organization to identify opportunities and gaps.
  2. Partner with AI technology providers and invest in training for your team to build AI literacy.
  3. Launch pilot projects focused on specific challenges, such as fan engagement or performance analytics, to demonstrate value and learn.
  4. Explore other resources on and check out the book “Explain for me AI”.
  5. Please contact us at for further exploration or inspiration through a talk, workshop or case study. We’d love to help!
Silvija Seres

Silvija Seres

Mathematician & AI Investor
SILVIJA SERES - Mathematician and AI investor
I have worked with AI for more than 30 years in research, development and strategy. I am very interested in helping companies drive successful digital transformation and AI applications. If you find this interesting, please get in touch on

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