NP11 Applied AI in Retail Sector

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Why AI?

AI is revolutionizing the retail industry by enabling unprecedented levels of customer service, operational efficiency, and market adaptation. It’s crucial for survival and growth in an increasingly competitive and digital marketplace, where consumer preferences shift swiftly and the demand for personalized shopping experiences grows.

For any professional in this sector, this playbook will get you started on this urgent and inevitable journey. Don’t miss out on the AI revolution – download the paper, read and apply.


  1. Personalized content recommendations based on viewing history.
  2. Real-time streaming quality adjustment using machine learning.
  3. Automated content tagging and categorization for easy discovery.
  4. Predictive analytics for content popularity and production investment.
  5. AI-driven chatbots for customer support and engagement.
  6. Voice recognition for hands-free control and accessibility.
  7. Sentiment analysis of social media for viewer feedback.
  8. Deep learning for fraud detection and account sharing.
  9. AI in marketing for targeted advertising campaigns.
  10. Blockchain and AI integration for secure, decentralized content distribution.


(PDF, 24 pages, 10×10) 
This PDF captures the main ideas from the paper. Easily shareable on SoMe for a start of an online conversation about AI in your industry.

(PDF, 2 pages, A4)
This PDF contains the main ideas from the paper, for your easy reference.

(PDF, 16 pages, 4×3) 
This PDF contains an overview of the 10 main AI use cases for this industry.

To get started with AI, first do this:

  1. Invest in AI technology for content recommendation and operational optimization.
  2. Train teams in AI and machine learning to innovate and implement AI solutions.
  3. Collaborate with AI technology providers to stay ahead of the curve in delivering personalized, high-quality streaming experiences to viewers.
  4. Explore other resources on and check out the book “Explain for me AI”.
  5. Please contact us at for further exploration or inspiration through a talk, workshop or case study. We’d love to help!
Picture of Silvija Seres

Silvija Seres

Mathematician & AI Investor
SILVIJA SERES - Mathematician and AI investor
I have worked with AI for more than 30 years in research, development and strategy. I am very interested in helping companies drive successful digital transformation and AI applications. If you find this interesting, please get in touch on

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